We all know that Car Sales Professional get a bad wrap in the media. A recent Gallup poll of the trustworthiness in a profession rated Car sales people second to last, just above congress people. Sure, there are some that live up to the negative stigma, but you and I also know that there are far more of us that want to contribute to our communities and do a good job for our customers.
The average customer prefers not to deal with car sales people, but don't fret. There are ways to overcome the stereotype that we're going to explore in this module. Before you know it, you'll be providing an experience that fosters relationships of trust with repeat and referral customers.